ATi Launched Avivo

You'll never look at your PC the same way again, once you've seen a computerwith Avivo™ from ATI Technologies Inc. Avivo includes hardware and softwaretechnologies that refine video capture and playback, and greatly improve displayquality. Computers with Avivo provide much more accurate color reproduction thanother PCs - they can display 64 times as many colors - and so are essential foranyone editing photos or viewing video. In addition, Avivo makes PC games lookstunning on any current display and the superb image quality gives Avivo usersthe gaming edge.

All digital photo and video files are processed through a series of steps beforebeing displayed on PC monitors. A flaw in any one of these steps will produce aless accurate video or image. ATI's Avivo refines all of the steps to ensure thebest photo and video experience:

-- Using today's current computer architecture, Avivo delivers flawless videoplayback by supporting hardware MPEG-2 compression, hardware assisted decode ofMPEG-2, H.264 and VC-1 video codecs, and advanced display upscaling

-- 64 times the number of colors currently available in current PCs foramazingly vibrant images that are more accurate with higher color fidelity withunprecedented 10-bit processing throughout Avivo's display engine

-- Extreme resolutions, such as 2560 by 1600 or higher, on the latest digitaldisplays using dual-link DVI, as well as high color depth support over DVI

-- Industry-first advanced up or down resolution scaling for high qualityviewing on any flat panel display using ATI's unique solutions never beforeimplemented on the PC

-- Accurate video capture with features like 3D comb filtering (a featurepreviously limited to high-end televisions), front-end video scaling, andhardware MPEG video compression

-- True-to-life image reproduction for TV programs with hardware noise reductionand 12-bit analog-to-digital conversion for high-quality video capture

-- Universal connectivity to support standard TV, HDTV, video input and all PCdisplays via digital (DVI, HDMI™) and analog (VGA, Component, S-Video,composite) ports

"ATI's Avivo will revolutionize the PC in the same way that high-definitionrevolutionized television," said Rick Bergman, Senior Vice President, PCBusiness Unit, ATI Technologies. "As the world's leading supplier of receptionand display solutions for high end digital televisions, ATI is delivering theworld's leading video and display technologies to the PC. ATI's Avivo benefitsanyone who edits digital photos, enjoys a home theater PC, or plays PC games."

ATI's Avivo is receiving acclaim from a wide variety of industry leaders.

"ATI's new Avivo will play a key role in enabling life-like visual fidelity allthe way from content creation to consumption," said Bob Brewer, Corporate VicePresident, Desktop Marketing Segment, Microprocessor Solutions Sector, AMD. "Weare diligently working alongside ATI to help our customers offer powerful PCsfor a truly rich photo and video experience."

"Cyberlink is proud to work with ATI - a recognized leader in PC graphicssolutions," said Alice H. Chang, CEO of Cyberlink Corp. "ATI's Avivo is the nextstep in the evolution of PC video and display that consumers are demanding.Together with our leading video and audio software technology, ATI's Avivo willprovide users with true-to-life video experiences for the PC."

"ATI has been a valuable strategic partner for many years, and we're pleased toextend our relationship by working with them on the development of new Avivosolutions," said Mike Ling, InterVideo VP of Marketing. "With InterVideo'ssuperior codec technology and ATI's innovative video and display technology, wecan deliver a new level of playback performance and visual quality on the PC."

"ATI's Avivo enhances the fully integrated digital entertainment experiencesWindows XP Media Center Edition 2005 offers with rich video and displayfeatures," said Dave Mendlen, director of Windows XP products at Microsoft Corp."The unique features that Avivo brings to the home theater enable users toconnect more display devices with ease while watching the highest quality videoprogramming."

Avivo will be an integral component in all of ATI's upcoming desktop, mobile,chipset, workstation, and software products. For more information about Avivo,please visit http://www.ati.com/avivo